Consumer Movement


 
 
Concept Explanation
 

Consumer Movement

Consumer Movement: In India, the Consumer Movement as a social force originated with the necessity of protecting and promoting the interests of consumers against immoral and unfair trade practices. When consumer was not happy with particular brand, he was forced to avoid buying that brand product. Rampant food shortages, hoarding, black marketing adulteration of food and edible oil gave birth to the Consumer Movement in an organised form in the l960 s. Till the 1970 s, consumer organisations were largely engaged in writing articles and holding exhibitions. They formed consumer groups to look into the malpractices in ration shops and overcrowding in road transport. In recent year, India witnessed growth in the number of consumer groups.

Reasons for Consumer Movement:

  • The Consumer Movement arose out of dissatisfaction of the consumers, as sellers were indulged in many unfair practices.
  • There was no legal system available to consumers to protect them from exploitation in the market Place . 
  • For a long time when a Customer was Not happy with a particular Brands or Shop, he or she Generally avoided buying That brands products or would stop purchasing From That shop.  It was presumed that it was the responsibility of consumers to be careful while buying a commodity or availing a service.
  • It took many years for organisations in India and around the world to create awareness amongst people.This has also shifted the Responsibility of Ensuring quality of Goods and Services on the sellers. 
  • In India the Consumer Movement as a social Force originated with the necessity of protecting and Promoting the Interest of consumers against unethical and unfair trade practices . 
  • A Major step Taken in 1986 by the Indian government was the enactment of the Consumer Protection Act 1986,  popularly known as COPRA. 
  • Sample Questions
    (More Questions for each concept available in Login)
    Question : 1

    The consumer movement in India has led to the formation of various orgnisation locally known as consumer forums or _________________

    Right Option : C
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    Explanation
    Question : 2

    Government of India enacted consumer protection act in the year ______________

    Right Option : C
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    Explanation
    Question : 3

    Identify which of the following statement is correct ?

    Right Option : D
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    Explanation
     
     


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